// Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration');

PPC / Google AdWords

We employ PPC experts who are certified by Google. The work of our AdWords management specialists can be seen below, and speaks for itself. Click for examples:


The Web Showroom PPC Case Study


Cameron from Nextel was in our office installing our phone system when he heard us talking about Google AdWords. He asked if we would be able to assist him generate leads online and we did some initial research. 


We rolled out a campaign that carefully matched keywords, ad copy and specific landing pages. We restricted the campaign to only show in certain geographical areas and target most profitable services.


The campaign started slowly and as a result our engineers made some refinements to keyword selection, ad copy and budget allocation. These changes were made 3 weeks after campaign launch. Since this time, the campaign has been a massive success. The campaign converts at over 7% through the website plus more once phone leads are included.

Technology deployed:
  • Google AdWords Management
  • Conversion Optimisation
  • AdWords Account Management
  • Split-Testing
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