// Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration');


Here are just a few of the e-commerce website development & design projects built by The Web Showroom. Take a look at the various shopping cart systems our team has recently developed.

Gym Direct


The old website had a number of limitations when purchasing, as well as being much in need of a design refresh. Gym Direct's old CMS was also very complex, making it hard to update or edit the website, so The Web Showroom's CMS would provide an easy solution in maintaining the new website.


Gym Direct products are often extremely heavy, so custom shipping settings were created to adapt to all their product range during checkout. Focus was also given to the strategy and incentives for site members to increase sales, including fast delivery, Australia-wide, gift vouchers for subscribing and industry discounts.


The new design is modern and vibrant to match the energy of the fitness industry and the website provides an easy-to-navigate platform for visitors to purchase their new gym equipment.

Technology deployed:
  • Website Prototype
  • Information Architecture
  • Website Design
  • E-Commerce
  • Content Management System
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