Sydney Salon Supplies

• 
• 
• 
• 

Brief:

Sydney Salon Supplies is the largest seller of ghd Hair Straighteners in Australia. They are an approved ghd Stockist and built this success from their bricks and mortar presence, along with various online channels. Despite this success, they were not prominent in either the Google organic or the Google paid space. 

Solution:

We deployed a sophisticated SEO campaign that leveraged their position in the market, and access to high quality links through online partners. To complement the SEO campaign we undertook a comprehensive Google AdWords campaign development. We also extended the reach of the Sydney Salon Supplies website online through a network of referral sites to give better exposure to their product range.

Results:

Sales of core product lines have enjoyed double digit increases through the SEO component of the campaign. In addition, the ConversionMaximiser™ techniques deployed during the campaign development have meant a large increase in online sales. 1700 additional visitors arrive to the site each month from non-branded organic traffic (compared to before we took over).