Actors Centre Australia (ACA)

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Brief:

Based in Surry Hills, Sydney, the ACA is one of the preeminent Acting schools in Australia.  Hugh Jackman studied at ACA and is now a Patron. In 2010 the ACA approached The Web Showroom to build their new website. At this time we were also contracted to run an online marketing campaign to increase visits to the site.

Solution:

The website that we developed is a fantastic balance between stunning design and intelligent useability. The design of the site is striking and shows off both the spectacular location of the centre, along with shots of students in action. The information architecture of the site was carefully developed to allow a diverse range of stakeholders to quickly access content relevant to their needs.

Results:


Since launching the new website, the results for the ACA have been fantastic. Initially there was lots of positive feedback from staff, students and friends of the centre. This positive feedback has been matched with equally positive results from a comprehensive online marketing campaign that has driven 1000’s of visits to the site.