As a web design company we are always striving to improve the effectiveness of our client's websites and many of our projects are overseen by a conversion consultant. These experts are members of The Web Showroom’s management team who bring a high degree of online marketing, design and/or strategic experience to a project.
Conversion consultants work behind the scenes with the single purpose of maximising the success of a website upon launch. This means different things for different projects but typically relates to maximising enquiries generated through the website or increased sales in the case of an online store. On some projects the stated goal may be different, and be something like maximising customer sign-up’s or working towards improved information architecture to better allow users access to certain content.
Essentially a website conversion is a percentage of how many users perform a certain action for every 100 visitors that come to a website. For example, a conversion rate of 3% on an e-commerce store would mean that for every 100 visitors to the website, 3 go on to make a purchase. Conversion rates matter because they radically alter the money that needs to be spent on marketing a website. For example, if having a Conversion Consultant on your build means the difference between a conversion rate of 2% and 4%, you can either halve your website marketing budget, or expect twice the number of sales / leads for the same marketing spend. This can mean tens of thousands of dollars (or a whole lot more) over the life of a website.
On conversion rate optimisation projects an expert will work with the web designer prior to commencement of the project, at the prototype stage and also at the design stage.
Interested in Learning More About Conversion Consultants or Web Design?
If you would like to talk to our team about web design or a conversion consultant please call us on 1800 981 442 or send us information on our web design contact page. Discover how conversion rate optimisation can improve the ROI of your website.
1800 981 442