// Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration');

Website Advice


The Rise of In-App Mobile Marketing by James Lawrence
in Website Advice

Many digital marketers have been quietly reticent about investing their budgets into mobile. There has been a perception that in-app ads are less effective than they could be. But things are changing – including user behavior and media consumption habits.

Smartphone usage habits changing

... Read More

Shopify vs. Magento Go: Which is right for you? by James Lawrence
in Website Advice

If you’re setting up ecommerce capability for your business, you’re well aware of the wide-ranging array of platforms out there.  If you’re already aware of Shopify and Magento then chances are you are close to making a decision. This article compares the two platforms in ... Read More

Could your website benefit from a touch of YouTube? by Gavin Skeels
in Website Advice

As a web design company we all know the profound impact that social media can have on a business. Increasing your business’ visibility to new customers through Facebook, maintaining return visits with Twitter and showing off your product range with Pinterest. But how can you leverage the power... Read More

Design Inspiration – where to get it and how to apply it by Gavin Skeels
in Website Advice

So you’ve made the decision to get a new website and in a perfect world you’ve called us to build it for you. You’re already off to a great start. You’ve got your ideas and functionality requirements spec’d out in the prototype as well as a loose picture in your head of... Read More

Does your form really need to be that long? by David Lawrence
in Website Advice

Conversion Killers: I’m not sure I’d complete your lead generation form.

To quickly recap previous posts, a conversion is an action performed by a site visitor, which has been defined as the desired outcome by the website owner. For example, common conversion goals include the ... Read More

How your shipping policy might be killing your sales by David Lawrence
in Website Advice

When you’re running a business it’s sensible to control your costs, and for many online stores the cost of shipping can be a substantial expense for the business as a whole.

The natural response to this is to attempt to allocate the full expense of shipping to each order. The problem is... Read More

How to get a directory website off the ground by Paul Martusewicz
in Website Advice

The battle for any new online business to prove itself is far more difficult than that faced by businesses out in the real life world. The quality and success of a new shop-front business – if played right – can be quicker to materialise and easier to gauge. If the owner of a new caf&... Read More

Clean, flat design in favour of skeumorphism by Gavin Skeels
in Website Advice

I touched on this topic a little in my previous blog post on 2013 Web Design Trends but like most things web design it’s good to delve a bit deeper in an effort to understand it better but first lets define it.

Skeumorphism is a design technique or approach to make elements look like their ... Read More

An Update from the 2013 E-commerce Conference and Expo Melbourne by David Lawrence
in Website Advice

I spent a couple of very interesting days this week in Melbourne attending www.ecomexpomelbourne.com.au. This was a conference primarily targeted at merchants; however the calibre of some of the speakers made this an event well worth attending for anyone involved in online retail.

One of my ... Read More

Why sexy e-commerce product images are even more important than a stunning web design by Paul Martusewicz
in Website Advice

Images may be worth a thousand words, but great images are worth thousands of dollars to you and your e-commerce business. Even if your e-commerce store is selling a decidedly unsexy product like water filtration systems or nuts and bolts, you’ve gotta slap some lipstick on that pig. In the 20... Read More

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