// Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration');

CRO & Lead Gen Technology


The Hamburger Menu Should Be Killed by James Lawrence
in CRO & Lead Gen Technology

As the importance of mobile design has grown over the years, designers have fallen in love with the hamburger menu icon. For many in the industry it is seen as a simple, elegant and intuitive icon that saved space and something that eases navigation on small devices.

We have tested whether the ... Read More

Happy birthday to the World Wide Web by Katie Finnegan
in CRO & Lead Gen Technology

happy birthday to the world wide web

Twenty years ago Tim Berners Lee created, what we know today, as the World Wide Web.  Mr Berners Lee was a very generous man and decided to gift his creation to the world, which has forever changed us. The World Wide Web (or what I like to call Interweb), has allowed us to live in a ... Read More

Siri meet the Enhanced Google Voice Search App by Joshua Khoddami
in CRO & Lead Gen Technology

The battle between Google and Apple has really started to heat up.  Recently Apple announced that the YouTube app that has been with the iPhone as long as anyone can remember, will no longer be standard issue. Combine this with Apple “Maps” (learn more here: http://www.apple.com/ios... Read More

Processing payments in real time on your website by Hannah Mason
in CRO & Lead Gen Technology

We often get asked how payments are processed on an ecommerce website. There are many different options and it can be very confusing when setting up a new website to know which solution is the best one. Every business is different and your needs as a business owner will differ so it is up to you to ... Read More

TWS Semi-Permanent 2012 by Katie Finnegan
in CRO & Lead Gen Technology

TWS Web Design Team is attending Semi-Permanent 2012

The Web Showroom Semi-Permanent 2012

2011 Video

We are attending Semi-Permanent 2012! As a company, TWS understands the importance of our web design team to stay inspired and keep up-to-date with trends.  As it is the nature of the industry to change and evolve, it is ... Read More

Using the load balancer cache in web development by Garry Viner
in CRO & Lead Gen Technology

We are currently getting some really positive results from caching on our load balancer. We currently have 3 web servers, load balanced in a weighted round-robin configuration, set up in such a way as to direct the same amount of traffic to each. The load balancer is a Stingray 8.1, and has the ... Read More

3 Facts about Social Media’s Role in the Arab Spring by Joshua Khoddami
in CRO & Lead Gen Technology

With the rise of the Arab spring, suddenly my job managing SEO experts became a lot more interesting.  The sites that were previously used for teenagers to hit on their crushes and movie stars to tell us what they had for “brunch” was suddenly transformed into the #1 tool for ... Read More

What is Pinterest? by James Lawrence
in CRO & Lead Gen Technology


We have been fielding lots of questions lately about Pinterest, and with good reason. It is the fastest site in history to break 10 million unique visits in one week. In December last year it entered the top 10 socialnetworks ranked by visits, and in January this year it drove more traffic to ... Read More

What is Facebook Worth? by Joshua Khoddami
in CRO & Lead Gen Technology

Working in a SEO company in Sydney it’s always interesting to see how online properties prosper and sometimes explode. There is no better example of this than Facebook. With Facebook about to go public, with pre IPO valuations of $100 billion USD, it’s interesting to see if this number ... Read More

Free Management Tools for your Website by The Web Showroom
in CRO & Lead Gen Technology

There are a number of (free) tools out there which can help you manage and improve your web design, by offering you detailed information about how it is seen and used.

Google Analytics for Website Monitoring

The most common of these is Google Analytics. If you don’t know what Google ... Read More

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