Social Media Marketing or Search Engine Optimisation?by David Lawrence
in Lead Generation
An interesting article was published in this weekend’s Spectrum by Richard Glover (click here for the online version). In the article Glover questions whether or not social media marketing is an effective way for means businesses to advertise in the ever expanding online arena.
The article argues that “mainstream media is still enormously strong. Reports of its death, as Mark Twain might have said, are an exaggeration.” Glover goes on to argue points such as “The podcast of our weekly comedy show, Thank God It's Friday, recently hit 5000 subscribers... yet 130,000 people listen to it on the wireless each week” and “People become enormously excited when a three-minute video gets 100,000 hits on YouTube, yet up to 2.8 million people watched the TV drama Packed to the Rafters”.
It is an interesting read and reinforces the pragmatic position that we typically take with our clients. Social media marketing can be amongst the most effective forms of online marketing if approached correctly, and critically, it will only work for the right businesses. One only needs to look at the recent success stories of companies like Australian group buying website Jump On It and Old Spice in the USA to realise the explosive potential of the medium. But that doesn’t mean it will be a worthwhile strategy for all businesses.
Search Engine Optimisation is Often Safer
Many business will prefer more time tested strategies of online marketing. Utilising search engine optimisation to boost rankings is one such example. There are many companies that create an entire business model from the organic traffic received by Google and the other major search engines. However, any business should exercise caution since algorithms are constantly changing that can impact rankings and revenues dramatically. Thus it is vital to ensure that there is a firm understanding and evolving knowledge of how search engines work. This is one reason firms consult with companies such as The Web Showroom the provides search engine optimisation along with other more time tested marketing strategies.
What are your thoughts? Feel free to leave a comment below: