Run a Blog, Increase Traffic, Increase Leads

Running a blog on your website can be great for attracting new visitors, (and retaining existing visitors). A blog allows you to engage with your visitors in a way that a one-way brochureware website will not. You can discuss current issues in your industry, position yourself (or your business) as an expert in your business area and gauge the feeling of your website visitors on a range of matters.

Websites with frequently updated blogs are generally well regarded by leading search engines. Engines such as Google believe that popular blogs are usually good sources of current information and they rank them accordingly. The way in which blogs are written, and the way in which articles often link to each other, also makes blogs very powerful in terms of search engine optimisation. A blog may not be for everyone, but if you are in a position to post interesting articles, and have visitors respond, it will assist in increasing your website traffic.

Entire books have been written about the importance of, and potential of, business blogging - ignore it at your peril!