In recent years the way that users act (and interact) on the internet has changed tremendously. This has resulted in much buzz around a concept called "Web 2.0". Much of this concept relates to the evolution of the internet from a tool to locate information, to a medium whereby information is exchanged by users. Large websites such as MySpace, Facebook and Wikipedia are examples of sites that have led this revolution. Another important part of the evolution has been the growth of forums and the boom of ‘blogging'. Forums and blogs are websites where users exchange ideas on pretty much every conceivable topic.
As a website owner you should be proactive in engaging in communities where you can discuss your website. Caution - this does not mean SPAM! Many forums, message boards and blogs will specifically prohibit links to commercial websites or messages obviously of a commercial nature. Respect the rules of the forum/blog as it will not benefit you in the long-term if you dump irrelevant links to your website on a blog that doesn't want them. Rather, locate blogs and forums where you can make a positive contribution. If people are actively requesting a service like yours, then tell them about it.