// Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration');

Participate in Forums, Blogs and Networking Sites

by David Lawrence
in Web Conversions & SEO
David Lawrence

In recent years the way that users act (and interact) on the internet has changed tremendously. This has resulted in much buzz around a concept called "Web 2.0". Much of this concept relates to the evolution of the internet from a tool to locate information, to a medium whereby information is exchanged by users. Large websites such as MySpace, Facebook and Wikipedia are examples of sites that have led this revolution. Another important part of the evolution has been the growth of forums and the boom of ‘blogging'. Forums and blogs are websites where users exchange ideas on pretty much every conceivable topic.

As a website owner you should be proactive in engaging in communities where you can discuss your website. Caution - this does not mean SPAM! Many forums, message boards and blogs will specifically prohibit links to commercial websites or messages obviously of a commercial nature. Respect the rules of the forum/blog as it will not benefit you in the long-term if you dump irrelevant links to your website on a blog that doesn't want them. Rather, locate blogs and forums where you can make a positive contribution. If people are actively requesting a service like yours, then tell them about it.


Author: David Lawrence

David Lawrence is the Managing Director and one of the founders of The Web Showroom. He has been planning and building effective websites since 1997. During this time David has managed teams that have built literally hundreds of websites. In this time he has seen it all, from spectacular online web design successes to missed opportunities. Experience has taught him that planning and understanding where it is you are going is vital when it comes to creating a profitable web design.

David Lawrence
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