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Blog
Online Marketing
The intricacies and even broader stoke issues involved with online marketing often pose questions without simple answers. That is one reason for this compilation of posts that centers on a wide range of online marketing information. There are of course multiple niches of online marketing that are covered in more detail throughout the website. One of the more popular sub-categories is search engine optimisation.
Since this is such an important area for many of our readers, The Web Showroom even created keyword difficulty tool along with other resources for SEO experts at: http://www.thewebshowroom.com.au/seo-resources/. However there are many other types of online marketing mediums aside from SEO that often go overlooked, such as Google AdWords, and targeted banner placements. Furthermore social media marketing accounts for another niche. An effective campaign will not neglect any of these potential avenues.
Utilising the guidance contained in these posts and throughout the site, readers can dramatically improve their understandings of the various types of online marketing initiatives. A keen grasp of all the mediums available to market an online property is a valuable asset to any professional. This holds true regardless of whether or not a business presently focuses on search engine optimisation or only one medium.
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Nick Scali Furniture – A Case Study in Online Strategy Driving Offline Sales
in Online Marketing
24 Apr 2013 | 0 CommentsNick Scali Furniture has established itself as one of Australia’s most recognisable brands through its extensive offline advertising campaigns and years of high quality retail service. The company invests heavily in TV advertising, as well as print media, and it has been this dedication to...Read More -
To blog or not to blog, that is the question?
in Online Marketing
12 Apr 2013 | 0 CommentsHere at The Web Showroom all management contribute to the company's blog every month. When my blog article is due I stare at a blank screen racking my brains about what to write. I desperately search the internet for inspiration or something which will spark an article. Today is no exception; I am...Read More -
User Behaviour When ‘Googling’ Company Names
in Online Marketing
8 Apr 2013 | 0 CommentsI was in a meeting last week where a client was surprised when we explained that a high percentage of users who search for his company in Google don’t actually visit his website. “Where do they go” he said…. I felt our subsequent discussion would make an interesting blog...Read More -
Google Talks About SEO For SME's
in Online Marketing
27 Jun 2012 | 0 CommentsEmbedded below is a really sensible video posted by Google yesterday entitled 'SEO for startups in under 10 minutes'. I'd argue its more of a common sense approach to setting up a small business website than just a video focussing on SEO. It is certainly worth a watch if you have 10 minutes and...Read More -
Conversion Rate Optimisation
in Online Marketing
23 Mar 2012 | 0 Comments8 Ways To Increase Leads From Your Website This article looks at conversion rate optimisation techniques that all brochure ware website owners (eg non-ecommerce) should consider deploying on their website if they wish to improve their conversion rate. These are just some of the methods that our...Read More -
SEO for E-commerce Websites - E-commerce search engine optimisation
in Online Marketing
16 Feb 2012 | 1 CommentAs a web design and search engine marketing company we are constantly researching new ways to make our clients e-commerce websites more SEO friendly. The reason is simple, up to 60% of online purchases are initiated with a search engine query. This is a statistic quoted by Volusion, and backed up...Read More -
Amazon, Facebook, Apple and Google
in Online Marketing
14 Feb 2012 | 0 CommentsAs someone that works in search engine marketing it’s pretty important for me to track the health of Google. Over the years this has been easy as it has quickly grown and increased its dominance in Search and other areas of the internet. However, in the last couple of years some formidable...Read More -
Harness the power of social networking
in Online Marketing
19 Jan 2012 | 0 CommentsAs a web design company, we've spent a substantial amount of time integrating our CMS with the likes of Facebook, Twitter and Google+ so your website can harness the power of social networking. Whilst it's no secret that big business uses social media to it's advantage, nearly 40% of small...Read More -
The Future of Facebook SEM
in Online Marketing
23 Nov 2011 | 0 CommentsThus far Facebook has fought off the competition from Google+ as well as the plethora of other aspiring social networks that have come and gone in the last few years. Now that it looks like Facebook is here to stay, in the world of search engine marketing we need to look at how Facebook will likely ...Read More -
Guaranteed SEO (Part 2) – Why You Need To Be Careful
in Online Marketing
10 Oct 2011 | 0 CommentsA few weeks back I posted an article about SEO guarantees and why we don’t offer one. Read my previous post about seo guarantees. Types of SEO Guarantees & Guaranteed SEO Services Following on from that article, in today’s posting I thought I would go into a little detail about the...Read More
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