My frustration with online marketing

As a business we have done a huge amount of online marketing. We’ve grown our own business using it and we also offer paid online marketing services to our clients. All modesty aside, our business and our clients’ businesses have experienced incredible results using online marketing. Dollar for dollar it consistently delivers measurable results above and beyond the other more traditional forms of marketing we have tried.

So why the frustration you might ask?

It’s simple. From experience I know how well online marketing works. It is a mature area with many established and successful companies (ourselves included) who have a proven track record in delivering measurable results. Consequently, there are a huge number of companies of all sizes who have experienced rapid growth through leveraging online marketing.

And yet...

Often when we raise Search Engine Optimisation (SEO) or Pay Per Click (PPC) with a client who we believe would be perfectly suited to it we see very quickly that they perceive it to be less legitimate than other more traditional marketing options. They take it less seriously, they invest less money in it and they find it harder to understand.

And here is my frustration - this is a massive lost opportunity. The level of accountability and the speed with which an online marketing campaign can generate real leads and sales should make it the first thing a business commits to when trying to attract site visitors. The reality is that customers no longer turn to the Yellow Pages or mainstream media to find providers, they turn to Google. If you aren’t prominent in Google, customers will find your competitors not you!

Now that I have that off my chest.

Mixed in with my usual articles I am going to start including online marketing tips and techniques as well as some case studies of real world success stories as part of this fortnightly newsletter.

If, in the meantime, you want to speak to someone about the benefits of online marketing then I suggest you call us on 1800 981 442. We can crunch the numbers and tell you whether online marketing could be successful for your business.