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Linking Strategy – Vital for Success in Google

by David Lawrence
in Search Engines
15 Sep 2009 |

Effective linking strategy is one of the most important parts of any search engine optimisation strategy. It is also a step that could have an entire book written about it. You need to formulate a linking strategy for your website including:

  • Requesting links to your website from the websites of friends and associates
  • Finding businesses that share a similar customer demographic to you (but are not your competitors) and exchange links with them.
  • Avoiding links from ‘bad neighbourhoods'. If it sounds too good to be true, it will be. Promises of 1000's of inward links for $99USD will not deliver a good Google ranking, maybe the opposite. There are no short-cuts here, just hard work.
  • Don't link to 'bad neighbourhoods'.

Remember - Google isn't silly. If you think you have stumbled onto a way to trick them they will probably already know about it. Your website listing may be adversely affected.

 

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