Know your limitations

Business owners are often used to being a jack of all trades. There have been times when I have been a Managing Director, Financial Controller, Head of Sales, Gopher and virtually every other role imaginable all at the same time.

It can be tempting to consider adding ‘web designer' to this list of roles. However, I would advise you to put some serious thought into whether it will actually save you money. The web is a complex place where only the fittest succeed. Designers go to design college and spend years learning exactly what sells and what doesn't. A good web developer will have invested thousands of hours honing their skills to ensure they build websites of a high standard. You might find it less stressful, quicker and even cheaper to hand-over your website project to the experts. The result, if you pick the right web developer, will be better than if you attempt it yourself. Go ahead, delegate!

Pick a web developer you trust and then listen to them and back their judgement. Have them explain the reasons for their decisions, but ultimately they should be in a position to make decisions relating to your website. It is important to remember that it isn't what you like, but rather what your potential customers like that really matters.