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Author: James Lawrence

James Lawrence

James Lawrence is the Director (Sales & Marketing) of The Web Showroom, as well as one of company founders. James has worked in online marketing since 2000 and is passionate about businesses generating tangible results from their websites. His articles focus on web design, Search Engine Optimisation, PPC and website conversions.

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  • Nick Scali Furniture – A Case Study in Online Strategy Driving Offline Sales by James Lawrence
    in Online Marketing
    24 Apr 2013  | 0 Comments
    Nick Scali Furniture has established itself as one of Australia’s most recognisable brands through its extensive offline advertising campaigns and years of high quality retail service. The company invests heavily in TV advertising, as well as print media, and it has been this dedication to...Read More
  • User Behaviour When ‘Googling’ Company Names by James Lawrence
    in Online Marketing
    8 Apr 2013  | 0 Comments
    I was in a meeting last week where a client was surprised when we explained that a high percentage of users who search for his company in Google don’t actually visit his website. “Where do they go” he said…. I felt our subsequent discussion would make an interesting blog...Read More
  • The Web Showroom – 2012 Year In Review by James Lawrence
    in The Web Showroom
    25 Feb 2013  | 0 Comments
    2012 was a great year for The Web Showroom. Outlined below is a highlight of a few key events throughout the year: New Clients On the web side of the business we launched over 300 new website projects. We worked on a range of projects for well-known clients like The Salvation Army, Sydney...Read More
  • Deloitte Asia Pacific Technology Fast 500 – The Web Showroom Wins A Place by James Lawrence
    in The Web Showroom
    12 Dec 2012  | 0 Comments
    We are excited to announce that news has come through that The Web Showroom was a winner in the Deloitte Asia Pacific Technology Fast 500. The Fast 500 is Deloitte’s ranking of the region's fastest growing 500 technology companies. This year’s list was made up mostly of fast growing...Read More
  • Deloitte Technology Fast 50 – The Web Showroom Wins A Place!!! by James Lawrence
    in The Web Showroom
    15 Nov 2012  | 0 Comments
    We are really pleased to announce that at an awards ceremony last night in Sydney The Web Showroom won a place in the 2012 Deloitte Technology Fast 50. The Deloitte Technology Fast 50 is a prestigious award run by professional services firm Deloitte. The program ranks the 50 fastest growing...Read More
  • ReputationOne™ – SearchPR by James Lawrence
    in The Web Showroom
    14 Nov 2012  | 0 Comments
    ReputationOne is a standalone company that grew out of The Web Showroom in 2012. It works with a diverse range of clients to improve brand and image presentation online. Core areas of business include: Running campaigns to promote positive content about brands, and reshape the narrative relating to ...Read More
  • Temando by James Lawrence
    in Web Development
    22 Aug 2012  | 0 Comments
    Why all online store owners should consider integrating with shipping aggregator Temando. I usually keep blog postings non-commercial in the sense that I don’t mention the names of suppliers, partners of companies where we have a relationship. But I will break with convention in this article, ...Read More
  • Google Talks About SEO For SME's by James Lawrence
    in Online Marketing
    27 Jun 2012  | 0 Comments
    Embedded below is a really sensible video posted by Google yesterday entitled 'SEO for startups in under 10 minutes'. I'd argue its more of a common sense approach to setting up a small business website than just a video focussing on SEO. It is certainly worth a watch if you have 10 minutes and...Read More
  • 2012 BRW Fast Starters - The Web Showroom wins a place! by James Lawrence
    in The Web Showroom
    26 Apr 2012  | 0 Comments
    We are excited to announce that The Web Showroom has won a place in the 2012 BRW Fast Starters list released today. The BRW Fast Starters is a prestigious annual list from Fairfax media, published by BRW in partnership with the School of Management at RMIT. We placed 56th out of 100. To have just...Read More
  • What is Pinterest? by James Lawrence
    in Web Technology
    30 Mar 2012  | 2 Comments
    We have been fielding lots of questions lately about Pinterest, and with good reason. It is the fastest site in history to break 10 million unique visits in one week. In December last year it entered the top 10 socialnetworks ranked by visits, and in January this year it drove more traffic to...Read More
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