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Author: James Lawrence

James Lawrence

James Lawrence is the Director (Sales & Marketing) of The Web Showroom, as well as one of company founders.  James has worked in online marketing since 2000 and is passionate about businesses generating tangible results from their website. His articles focus on web design, SEO, PPC and website conversions...

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  • 2012 BRW Fast Starters - The Web Showroom wins a place! by James Lawrence
    in Online Marketing, Web Design, The Web Showroom
    26 Apr 2012  | 0 Comments
    We are excited to announce that The Web Showroom has won a place in the 2012 BRW Fast Starters list released today. The BRW Fast Starters is a prestigious annual list from Fairfax media, published by BRW in partnership with the School of Management at RMIT. We placed 56th out of 100. To have just...Read More
  • What is Pinterest? by James Lawrence
    in Online Marketing, Technology
    30 Mar 2012  | 0 Comments
    We have been fielding lots of questions lately about Pinterest, and with good reason. It is the fastest site in history to break 10 million unique visits in one week. In December last year it entered the top 10 socialnetworks ranked by visits, and in January this year it drove more traffic to...Read More
  • Conversion Rate Optimisation by James Lawrence
    in Online Marketing, Building a Website, Web Design, Website Advice, The Web Showroom, Web Development
    23 Mar 2012  | 0 Comments
    8 Ways To Increase Leads From Your Website This article looks at conversion rate optimisation techniques that all brochure ware website owners (eg non-ecommerce) should consider deploying on their website if they wish to improve their conversion rate. These are just some of the methods that our...Read More
  • Above The Fold v Below The Fold In Website Design by James Lawrence
    in Building a Website, Search Engines, Web Design, Website Advice
    21 Feb 2012  | 1 Comment
    The term ‘above the fold’ is an age old design concept and historically related to content that would appear on the upper-half of the front page of a newspaper. Newspaper editors would place compelling content (headlines, imagery etc) in this space, in order to maximise interest, and...Read More
  • SEO for E-commerce Websites - E-commerce search engine optimisation by James Lawrence
    in Web Design, Website Advice
    16 Feb 2012  | 1 Comment
    As a web design and search engine marketing company we are constantly researching new ways to make our clients e-commerce websites more SEO friendly. The reason is simple, up to 60% of online purchases are initiated with a search engine query. This is a statistic quoted by Volusion, and backed up...Read More
  • Search Engine Market Share by James Lawrence
    in Search Engines
    8 Dec 2011  | 0 Comments
    As an SEO and web design agency we are often asked about which search engines have significant market share in major territories around the world. I thought I would collate some of the data that we have come across recently, to provide a snapshot on the state of search engine market share across...Read More
  • Shopping Cart Abandonment: 13 Ways To Reduce E-Commerce Abandonment Rates by James Lawrence
    in Building a Website, Website Advice
    5 Dec 2011  | 0 Comments
    Shopping cart abandonment occurs when a website visitor arrives at an online store, adds goods to a shopping cart with the intention of purchasing and then fails to checkout for a particular reason(s). This posting looks at practical steps that a website owner can take to reduce the percentage of...Read More
  • Guaranteed SEO (Part 2) – Why You Need To Be Careful by James Lawrence
    in Online Marketing, Search Engines, Authors
    10 Oct 2011  | 0 Comments
    A few weeks back I posted an article about SEO guarantees and why we don’t offer one. Click here to read. Types of SEO Guarantees & Guaranteed SEO Services Following on from that article, in today’s posting I thought I would go into a little detail about the types of SEO guarantees...Read More
  • Guaranteed SEO (Part 1) - Why We Don’t Offer An SEO Guarantee by James Lawrence
    in Online Marketing, Search Engines
    22 Sep 2011  | 2 Comments
    One of the most frequently asked questions of our Online Marketing consultants is “Do you guarantee that I will rank on the first page of Google?” This is an entirely fair question given that the client is about to pay for work on an SEO campaign where they generally don’t have a...Read More
  • Online Retail Sales Up 90%, Bricks and Mortar Retail Crumbling by James Lawrence
    in Online Marketing, Building a Website, Web Design, Website Advice
    3 Sep 2011  | 1 Comment
    Against the backdrop of dismal news for bricks & mortar retailers it has been reassuring as an ecommerce website developer to read through the findings of the Commonwealth Bank's Global Markets Research report into the state online retail and e-commerce in Australia. The report shows that...Read More
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