Internal Linking – Google Loves It!

You will enhance the effectiveness of dedicated pages if you implement a clear and organised internal linking structure. This means that you have to link your internal pages in a way that Google can easily find such pages and scour their content. Here are some areas to consider:

• The more links you have from your homepage the less weighting each of them will have. If you have 100 links from your homepage to internal pages, they will carry less weight than 10 pages. Therefore you should be selective regarding the range of pages that you want to optimise.
• You should submit your sitemap to Google. This is a way of informing Google of all the pages on your website (that you want to be made public). A good web developer should do this as part of building your website. More information can be found here: https://www.google.com/webmasters/tools/docs/en/about.html 
• The text that appears over the link should contain the keyword / phrase you are working with. You will notice that when creating a link to a "web design" page below I have placed the link over text that reads "web design".