How The Google AdWords Auction Works
by David Lawrencein Google AdWords
20 Jul 2010 | 0 Comments
If you have a spare 9 minutes and run a Google AdWords account then I would strongly advise that you watch the video below. It is a demonstration by Google's Chief Economist (nice title) from early 2009 explaining how the auction component of Google AdWords works. It does get a little technical at stages, but does a great job in illustrating the importance of Quality Score and also dispels a few myths about AdWords:
The original video was posted on the Google blog here.
If you are wanting a professional firm to manage your Google AdWords campaign then we would love to help. Click here to learn more about our Google AdWords Management options, or click here to contact us.
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