We have recently posted a few YouTube clips from Google that go into detail on how the Google engine works and also a briefing on how the auction component of Google AdWords works. Here is another video that may be of interest to you. It is a short presentation (just over 2 minutes) from Google Product Manager, Nundo Janakiram entitled ‘How Search Ads Work'. It is an overview of the Google AdWords program and explains in simple terms how and why Google paid search works as it does.
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