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David Lawrence

How Google AdWords Works

by David Lawrence
in Online Marketing, Google AdWords
23 Jul 2010  | 0 Comments
 

We have recently posted a few YouTube clips from Google that go into detail on how the Google engine works and also a briefing on how the auction component of Google AdWords works. Here is another video that may be of interest to you. It is a short presentation (just over 2 minutes) from Google Product Manager, Nundo Janakiram entitled ‘How Search Ads Work'. It is an overview of the Google AdWords program and explains in simple terms how and why Google paid search works as it does.

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Author: David Lawrence

David Lawrence

David Lawrence is the Managing Director and one of the founders of The Web Showroom. He has been planning and building effective websites since 1997. During this time David has managed teams that have built literally hundreds of websites. In this time he has seen it all, from spectacular online successes to missed opportunities. Experience has taught him that planning and understanding where it is you are going is vital when it comes to creating a website.

 
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