Google Talks About SEO For SME's

Embedded below is a really sensible video posted by Google yesterday entitled 'SEO for startups in under 10 minutes'. I'd argue its more of a common sense approach to setting up a small business website than just a video focussing on SEO. It is certainly worth a watch if you have 10 minutes and either, run a website, or work in the industry.

The key takeaways include:

• Great content and indexation trumps design embellishments.
• It's all about conversion rate optimisation. Work out what you are you trying to make site users do and then measure everything against this.
• Integrate with Google Webmaster Tools and Google Analytics.
• Page load time continues to become more and more important.
• Social media isn't for every business. If you are active in this space, make sure you are posting in places where your target market hang-out.
• Dodgy link farms, buying links and other black hat SEO doesnt work long-term.
• Don't go with an SEO company that offers any kind of SEO guarantee it contravenes Google's terms. 

Here is the video: 

It’s good to see Google pushing out such practical and rich content. Even going to the extent of outlining what might be a useful strategy on competitor platforms; Facebook and Twitter. The video comes from the Google Webmasters YouTube channel. There is a good range of videos on the channel that covers the Google Webmaster Tool and other webmaster resources. We will keep posting the better videos we find from Google onto this blog.