If your website still isn’t mobile-friendly, it may be high time to make a change.
Google has been sending a wave of notifications lately to webmasters whose websites are not mobile-friendly, and we’re not just talking about their usual targets, which are sites with mobile design issues. This time the warning is being sent to all sites that are knowingly not mobile-friendly at all. These notifications are being sent via Google Webmaster Tools and email, and not only inform webmasters about their website’s mobile usability issues, but also offer options on how to fix them:
Mobile Ranking Algorithm?
Many SEO experts agree that this development comes as a glaring confirmation of what they have speculated over the past few months: Google is launching a mobile ranking algorithm. If this is true, then all mobile-friendly sites will have a huge boost in rankings, and those that aren’t are most likely to fall behind. But Google has not given any confirmation on this yet.
Apart from this latest development, Google’s actions in recent months have led many to conclude that a mobile ranking algorithm will soon be in effect. These actions include Google issuing penalties for sites with mobile design issues back in June; the creation of the mobile-friendly label on search results; their ‘experimentation’ with the rankings of sites labelled mobile-friendly since November; and finally, the introduction of mobile usability reports and a mobile-friendly testing tool in Google Webmasters Tools.
Whether or not Google will push through with the mobile ranking algorithm, it’s clear that Google is headed in that general direction, so it would be best for webmasters to heed Google’s warnings now. Even if it never ends up affecting rankings, riding the mobile-friendly bandwagon can still improve mobile user experiences, consequently boosting conversions and keeping site visitors happy.