// Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration');

Google Changes Display URLs in Algorithm

by James Lawrence
in Web Conversions & SEO
James Lawrence

Google has announced it is updating display urls in the SERPS using real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format. This will impact first mobile but it will eventually move to desktop:

 

You can read more here.

Author: James Lawrence

James Lawrence is the Director (Sales & Marketing) of The Web Showroom, as well as one of company founders. James has worked in online marketing since 2000 and is passionate about businesses generating tangible results from their websites. His articles focus on web design, Search Engine Optimisation, PPC and website conversions.

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James Lawrence
 
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