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Blog
Google AdWords
Optimisation of a Google AdWords campaign is a critical in online marketing just as search engine optimisation is vital part to a complete SEM campaign. Understand a few of the concepts associated with Google AdWords management by viewing the articles in this section of the blog. A properly deployed PPC campaign can result in nearly immediate positive returns on investment if done with proper planning. However, the majority of projects require testing, tweaking, and other adjustments before realising their full potential. Occasionally companies are ‘lucky’ and receive more immediate benefits, but most organisations should develop a plan that takes into account the suggestions from The Web Showroom found in these blog posts and remember that most sustainable campaigns are not developed overnight. Furthermore, Google AdWords, as with most online marketing often requires a decent initial investment and one that is ongoing. Diversifying all SEM to include search engine optimisation that may result in fewer ongoing expenses is worth keeping in mind.
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The Web Showroom @ SMX Sydney 2013
in Online Marketing, Google AdWords, Search Engine Optimisation, The Web Showroom
23 May 2013 | 0 CommentsLast month a few members of our team went off to SMX Sydney. SMX is a worldwide series of conferences that feature the leading SEO and search marketing experts in the world. The 2013 Australian event was held across two days at Sydney’s Hilton Hotel. Here is a snapshot of the speakers,...Read More -
Three Steps to Better Google AdWords Management
in Google AdWords
26 Nov 2011 | 0 CommentsGoogle AdWords has always been notorious for “being easy to setup but hard to get right”. If you put yourself into Google’s shoes, then this makes a lot of sense. The cost per click (CPC) is determined mostly by an auctioning system. The more bidders you have the higher the chance ...Read More -
Frustrations with Online Marketing & Web Design
in Google AdWords
14 Sep 2010 | 2 CommentsAs a business we have done a huge amount of online marketing that inludes Google AdWords, and practiced web design standards that follow Google's webmaster guidelines for search engine optimisation. We’ve grown our own business using it and we also offer paid online marketing services to our...Read More -
How Google AdWords Works
in Google AdWords
23 Jul 2010 | 0 CommentsWe have recently posted a few YouTube clips from Google that go into detail on how the Google engine works and also a briefing on how the auction component of Google AdWords works. Here is another video that may be of interest to you. It is a short presentation (just over 2 minutes) from Google...Read More -
How The Google AdWords Auction Works
in Google AdWords
20 Jul 2010 | 0 CommentsIf you have a spare 9 minutes and run a Google AdWords account then I would strongly advise that you watch the video below. It is a demonstration by Google's Chief Economist (nice title) from early 2009 explaining how the auction component of Google AdWords works. It does get a little technical at...Read More -
Google Organic v Google AdWords Optimisation
in Google AdWords
9 Oct 2009 | 0 CommentsVirtually everyday our Support Team is asked "How do I get my website onto the first page of Google?" Well the first thing to understand is that there are two ways to appear in this space; Google organic and Google AdWords. Google Organic are the results that Google returns based on what it deems...Read More -
A Web Design with Landing Pages for Google Adwords
in Google AdWords
6 May 2009 | 0 CommentsA traditional web design has one way to arrive and normally one way to leave. The majority of traffic is directed at the homepage, which is usually the most carefully crafted page, and there are clear pointers to some kind of contact form for collecting leads. There is nothing really wrong with...Read More -
Google Search Engine Optimisation & Adwords
in Google AdWords
16 Jul 2008 | 0 CommentsLet's face it - everyone wants to be their web design to appear in Google. What a lot of people don't understand is that there is more than one way to get to the top of the pack, and depending on your needs, you may be missing out on a very real opportunity. In this posting I will provide some...Read More
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