Google AdWords

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  Three Steps to Better Google AdWords Management by Josh Khoddami
  in Online Marketing, Google AdWords
  26 Nov 2011  | 0 Comments
  Google AdWords has always been notorious for “being easy to setup but hard to get right”. If you put yourself into Google’s shoes, then this makes a lot of sense. The cost per click (CPC) is determined mostly by an auctioning system. The more bidders you have the higher the chance ...Read More

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• Will Google Ever Die? by James Lawrence
  in Online Marketing, Google AdWords, Search Engines
  31 Aug 2011  | 0 Comments
  It seems a little sensationalist to question the livelihood of a company valued at almost $200bn and one that holds around 80% market share of worldwide search. But just over ten short years ago, prior to the Google revolution and the dot-com bubble of 2000, AltaVista like Google today, was the...Read More

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• Winners and losers from the recent Google changes by David Lawrence
  in Online Marketing, Google AdWords, Search Engines, Website Advice
  25 Nov 2010  | 0 Comments
  Over the past few months Google has commenced the roll out of three significant changes. Each of these has had a major impact on the way users search for products and services online. As the roll-out nears completion, I thought it would be useful to explain the likely impact for different types of...Read More

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• My frustration with online marketing by David Lawrence
  in Online Marketing, Google AdWords, Website Advice
  14 Sep 2010  | 2 Comments
  As a business we have done a huge amount of online marketing. We’ve grown our own business using it and we also offer paid online marketing services to our clients. All modesty aside, our business and our clients’ businesses have experienced incredible results using online marketing....Read More

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• How Google AdWords Works by David Lawrence
  in Online Marketing, Google AdWords
  23 Jul 2010  | 0 Comments
  We have recently posted a few YouTube clips from Google that go into detail on how the Google engine works and also a briefing on how the auction component of Google AdWords works. Here is another video that may be of interest to you. It is a short presentation (just over 2 minutes) from Google...Read More

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• How The Google AdWords Auction Works by David Lawrence
  in Google AdWords
  20 Jul 2010  | 0 Comments
  If you have a spare 9 minutes and run a Google AdWords account then I would strongly advise that you watch the video below. It is a demonstration by Google's Chief Economist (nice title) from early 2009 explaining how the auction component of Google AdWords works. It does get a little technical at...Read More

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• Google Organic v Google AdWords by David Lawrence
  in Google AdWords, Search Engines
  9 Oct 2009  | 0 Comments
  Virtually everyday our Support Team is asked "How do I get my website onto the first page of Google?" Well the first thing to understand is that there are two ways to appear in this space; Google organic and Google AdWords. Google Organic are the results that Google returns based on what it deems...Read More

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