// Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration');

When Building a Website Don't Always use the Cheapest Option

by David Lawrence
in Building A Lead Focussed Website
David Lawrence

Building a website can cost a business anything from a few dollars to tens of thousands of dollars. The price difference will come down to your specific needs and how much custom design or programming you require. In all of this you need to maintain a strict sense of reality, as the old adage goes - you get what you pay for!

Don't go for a cheap do-it-yourself solution if you do not have the skills to create a website that will effectively win you customers, rather than turning them away. There are people that can build a web property themselves, but is it worth the time even if you fall into that group? You may not need a highly customised and expensive solution if your website simply needs to let people know what your business does. Explore all your options before you make a decision.

Selecting a Web Design Company

Talk with a web design company to learn more information. I do not suggest using one without any intention of purchasing their services from an ethical standpoint. However, it is a smart idea to explore the options available. The possibility that it will cost less than expected exists. Do not forget to factor in the opportunity costs associated with building a website without the assistance of a professional company. For example, the time spent may largely outweigh any initial expenses saved. Furthermore, depending upon a company's needs it can makes sense to make a sizable upfront invest in a web design in order to save on expenses in costs in the future. Take into account more than simply the initial price tag to build a site the meets your objectives.

Updated & Revised: 21/06/2012

Author: David Lawrence

David Lawrence is the Managing Director and one of the founders of The Web Showroom. He has been planning and building effective websites since 1997. During this time David has managed teams that have built literally hundreds of websites. In this time he has seen it all, from spectacular online web design successes to missed opportunities. Experience has taught him that planning and understanding where it is you are going is vital when it comes to creating a profitable web design.

David Lawrence
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