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Author: David Lawrence

David Lawrence is the Managing Director and one of the founders of The Web Showroom. He has been planning and building effective websites since 1997. During this time David has managed teams that have built literally hundreds of websites. In this time he has seen it all, from spectacular online web design successes to missed opportunities. Experience has taught him that planning and understanding where it is you are going is vital when it comes to creating a profitable web design.

An Update from the 2013 E-commerce Conference and Expo Melbourne by David Lawrence
in Website Advice
6 May 2013 | 0 Comments

I spent a couple of very interesting days this week in Melbourne attending www.ecomexpomelbourne.com.au. This was a conference primarily targeted at merchants; however the calibre of some of the speakers made this an event well worth attending for anyone involved in online retail. One of my...Read More
Big changes for e-commerce coming in 2013! by David Lawrence
in The Web Showroom
15 Apr 2013 | 0 Comments

In the first few months of this year we’ve continued working hard on all aspects of our hosting setup and Content Management System. As a sign of our commitment to taking even bigger steps forward this year, The Web Showroom added 2 additional fulltime developers to our team of programmers....Read More
The Next Big things by David Lawrence
in Web Development
29 Mar 2013 | 0 Comments

The Next big things. That weren’t… One of the most enjoyable parts of working in the web design and development space is going through the latest and the greatest ideas to decide what will make it into our development pipeline. There is a never ending flow of ingenious ideas and the...Read More
Lead generation websites are tougher than you might think by David Lawrence
in Web Design
15 Aug 2012 | 0 Comments

We’re a pretty collaborative bunch of web designers here at The Web Showroom and many of our projects include a project team containing a web designer, an account manager, a marketing consultant (for SEO and paid online advertising) and a conversion consultant. The role of the conversion...Read More
Is your web design right for your business? by David Lawrence
in Web Design
15 May 2012 | 0 Comments

I often write about the small things that can be done within a website to ensure that it turns the highest number of site visitors into customers (i.e. the conversion rate). In today’s post I thought I would talk about something a lot more general. What happens if your website designer comes...Read More
Meet Bronte, the office dog (and trainee website designer). by David Lawrence
in The Web Showroom
4 May 2012 | 1 Comment

A few months ago I started bringing my now 12 month old Staffy puppy into the office a couple of times a week. This started as a way of keeping her busy so her natural enthusiasm for life (i.e. destroying my house) would be slightly reduced! Like all puppies she had a tendency to cause havoc when...Read More
Web Design: How to Make a Great Sitemap by David Lawrence
in Web Design
1 May 2012 | 0 Comments

A sitemap has been an important part of a website for many years now. However, we still find that many clients are confused about exactly what a sitemap is and what it needs to contain to do the best possible job for your site visitors as well as the requirements of your SEO Company. Firstly it is...Read More
Why we decided to move our CMS and website hosting to a private cloud by David Lawrence
in The Web Showroom
8 Mar 2012 | 0 Comments

As a website design company, the hardware and software that our content management system (CMS) and website hosting resides on forms a critical part of our business. Up until recently we had a traditional approach to our hosting. Each of our servers represented a dedicated hardware device, we had a ...Read More
Making things simpler with our internal IT by David Lawrence
in The Web Showroom
1 Mar 2012 | 0 Comments

We have been operating as a web design and search engine optimisation company since 2007. During this time we have experienced significant growth both in terms of the size of the business but also in terms of the number of people sitting in our office making use of our internal IT. As part of our...Read More
Web Design: What do the big sites do really well? by David Lawrence
in Web Design
2 Dec 2011 | 0 Comments

I want to make a distinction here between the work website designers are doing for big companies and the web design that is being done for the big and successful websites dominating their particular industries. Excuse me… but did your website designer have to make things so busy? In truth...Read More

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