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Recent Posts

  • NEWSFLASH: New Google Algorithm Change (Pigeon) by James Lawrence
    in Search Engine Optimisation
    12 Aug 2014  | 0 Comments
    I have put together a quick update on an important Google Algorithm change that was rolled out on July 24. At this stage the changes have impacted 1000's of websites in the Google USA index. It is likely that the change will impact Australian businesses shortly. Here Is A Quick Summary The change...Read More
  • Content Marketing Basics by Brent Yorzinski
    in Online Marketing
    30 Jul 2014  | 0 Comments
    Content marketing is one of the latest buzzwords that within the online marketing industry is likely to continue picking up steam. The prevalence of the word’s usage grew exponentially throughout 2012 (see Google Trends image further below). Developing content is a crucial component for the...Read More
  • Stop the Presses: TWS Design Team Visits The Distillery by Sarah King
    in The Web Showroom
    24 Jul 2014  | 0 Comments
    Last week the Sydney Web Design Team at The Web Showroom had an exciting inspirational trip to The Distillery, a letterpress studio in Darlinghurst located on Crown Street, just up the road from our Surry Hills office in Sydney. From the moment we stepped in we were excited to see the old well-kept ...Read More
  • SEO vs. PPC: 5 Ways to Determine Which is Right for You by James Lawrence
    in Search Engine Optimisation
    8 Jul 2014  | 0 Comments
    Whether you're launching a new site or looking to generate more traffic for an existing one, you need to know how to go about getting that traffic. The two most common tactics for generating traffic are Pay-per-Click (PPC) advertising and Search Engine Optimisation (SEO). PPC advertising involves...Read More
  • Keeping creatively inspired: A creative activity for the TWS design team by Emily Williams
    in The Web Showroom
    24 Jun 2014  | 0 Comments
    Being creative daily isn’t an easy task. At The Web Showroom the Designers are continually challenged creatively by a multitude of web design projects, and naturally, “creators block” will lurk around the corner ready to bite. Web design tools don’t just come in the form of...Read More
  • Google has killed ‘old’ SEO by James Lawrence
    in Search Engine Optimisation
    3 Jun 2014  | 0 Comments
    Since the beginning of the year we have been fielding multiple calls almost every day from businesses that once had thriving SEO rankings who have seen their rankings slowly drop (or plummet) in the past 12 months. The purpose of this article is to explain the revolution in SEO over the past year...Read More
  • 6 Reasons why you NEED a responsive website by James Lawrence
    in Building a Website
    2 Jun 2014  | 0 Comments
    Last month marked the first time in the short history of the internet that users spent more time accessing the internet on mobile devices than conventional desktop computers. This is an incredible milestone and every business owner and website manager needs to ensure that their website strategy...Read More
  • 6 Ways to Measure SEO Effectiveness After ‘Not Provided’ by James Lawrence
    in Search Engine Optimisation
    28 May 2014  | 0 Comments
    Once upon a time, Google analytics provided every site with a detailed list of what search terms led users to their page. It's easy to see how this could be important information for SEOs and digital marketers to measure and report their effectiveness and consequently their value to clients. But as ...Read More
  • The History of Website Design - Shown in Video by James Lawrence
    in Web Design
    22 May 2014  | 0 Comments
    Staff meeting presentation In today's staff meeting our Senior Designer Gavin Skeels shared a fantastic 13min video that he has developed on the history of web design. The video looks at the development of the web over the years and how this has impacted web design. But importantly the video shows...Read More
  • Google Hummingbird Explained – What is Google Hummingbird by James Lawrence
    in Search Engine Optimisation
    13 May 2014  | 0 Comments
    What is Google Hummingbird? Google Hummingbird was a new search algorithm that was rolled out on August 30, 2013 and publically acknowledged by Google on September 26 of that year. Hummingbird is explained as an improved search algorithm that Google says was created in response to the evolving...Read More
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