// Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration');

Recent Posts

Major Change To Google AdWords by James Lawrence
in SEM & Conversions

The 31st of January marked the extinction of regular text ads within AdWords. Google has opted to move to have all new ads to be created and displayed as Expanded Text Ads (ETA). So, what does this mean for advertisers? Google is now recommending all of your existing ads to be moved across to ... Read More


Trends With Benefits: Digital Marketing In 2017 by Stephen Mumford
in Lead Generation

1. More personal user experience

personalised-user-experiences

Focusing on UX is nothing new, but with growing competition it’s critical that your customers can find and engage with your brand the way you intend. Cross-channelling now makes it possible to continue an abandoned search on one device with a targeted ... Read More


3 Things You Need To Know About Google's Penguin Update by James Lawrence
in Web Conversions & SEO

Google Penguin 4.0

The much-awaited Google Penguin 4.0 update has finally been announced as of Friday 23 September. Outlined below are our three main takeaways for how this will impact websites in coming months:

1. Google's Penguin Algorithm is Now Real-Time

Link Spam

An example of unusual linking patterns (Source: ... Read More


5 Steps to Getting More out of Your AdWords Account by James Lawrence
in SEM & Conversions

Google AdWords is an invaluable long-term lead generation channel for many businesses and it’s also continually evolving. Each new feature and tracking tool is designed to provide you with greater insights and control, so it’s vital to keep up with the latest changes to maximise your ... Read More


David Lawrence & INBOUND 2016 by The Web Showroom
in The Web Showroom

INBOUND 2016

We're excited to announce that David Lawrence, Co-Founder and MD of The Web Showroom will be speaking at this years INBOUND conference in Boston, USA. David will be joining the best marketing and business minds from around the world including award winning actor, Alec Baldwin, the directors ... Read More


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