// Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration');
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3 changes made by Google that you need to know about by Karla Sumera
in SEM & Conversions, Web Conversions & SEO

Over the last quarter there have been three significant changes launched by Google that will provide both opportunities and implications for website owners. This article will cover the three changes made by Google and provide a quick snapshot of what this will mean for you.

1. Google ... Read More


The Hamburger Menu Should Be Killed by James Lawrence
in CRO & Lead Gen Technology

As the importance of mobile design has grown over the years, designers have fallen in love with the hamburger menu icon. For many in the industry it is seen as a simple, elegant and intuitive icon that saved space and something that eases navigation on small devices.

We have tested whether the ... Read More


Why You Need To Build A Squeeze Page by David Lawrence
in Building A Lead Focussed Website

If you’re serious about lead generation you need to consider creating and optimising a squeeze page. A squeeze page is typically a single page website designed to be the only page seen by a visitor when they click on one of your PPC advertisements. The page will typically tell the visitor the ... Read More


7 Tips For Using Video in Your Digital Strategy by James Lawrence
in Lead Generation

The importance of video for business websites has exploded in recent years. A study by the the Web Video Marketing Council found 73% of marketers stating that video has positively affected their marketing results and 96% of B2B organisations are now using video in their online marketing.  ... Read More


5 Questions To Ask Before You Start Your Social Media by James Lawrence
in Lead Generation

In the saturated landscape of social media today, it can be a daunting task to look at all the social platforms available to organisations and selecting the right ones for your brand. So how exactly does a business select the right avenues for their digital marketing? I’m glad you asked. The ... Read More


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