Recent Posts

• How building a website is just like building a house: Part 2 by Paul Martusewicz
  in Building a Website
  16 May 2013  | 0 Comments
  There’s no better analogy to describe a website build to the uninitiated, particularly in explaining The Web Showroom’s unique way of building a website and the roles involved. Part 1 of this blog post covered the roles and early build stages, so here’s more on how building a...Read More
• How building a website is just like building a house: Part 1 by Paul Martusewicz
  in Building a Website
  13 May 2013  | 0 Comments
  It’s an analogy some of my workmates have heard me use a fair few times – I can even hear them now, there he goes again with the house talk! But it’s an especially good parallel to draw in helping to describe The Web Showroom’s unique way of building a website and the roles...Read More
• Clean, flat design in favour of skeumorphism by Gavin Skeels
  in Website Advice
  8 May 2013  | 0 Comments
  I touched on this topic a little in my previous blog post on 2013 Web Design Trends but like most things web design it’s good to delve a bit deeper in an effort to understand it better but first lets define it. Skeumorphism is a design technique or approach to make elements look like their...Read More
• An Update from the 2013 E-commerce Conference and Expo Melbourne by David Lawrence
  in Website Advice
  6 May 2013  | 0 Comments
  I spent a couple of very interesting days this week in Melbourne attending www.ecomexpomelbourne.com.au. This was a conference primarily targeted at merchants; however the calibre of some of the speakers made this an event well worth attending for anyone involved in online retail. One of my...Read More
• Does rel=”canonical” actually matter for SEO? by Brent Yorzinski
  in Search Engine Optimisation
  3 May 2013  | 0 Comments
  Google is constantly reminding webmasters about the rel=”canonical” link and the proper way to implement this component within a website. The most recent reminder by Google is a post about the common mistakes with rel=canonical. However, does correctly specifying the canonical URL...Read More
• Questions to ask yourself before building a Membership website! (Part 2) by Katie Finnegan
  in Building a Website
  1 May 2013  | 0 Comments
  6. What type of information do you want to capture from users when they become a Member? Often Membership sites we develop require users to fill out a form or purchasing a product to gain access to the Members' area. It is important to think about what type of information you need to collect from...Read More
• Why sexy e-commerce product images are even more important than a stunning web design by Paul Martusewicz
  in Website Advice
  30 Apr 2013  | 0 Comments
  Images may be worth a thousand words, but great images are worth thousands of dollars to you and your e-commerce business. Even if your e-commerce store is selling a decidedly unsexy product like water filtration systems or nuts and bolts, you’ve gotta slap some lipstick on that pig. In the...Read More
• Nick Scali Furniture – A Case Study in Online Strategy Driving Offline Sales by James Lawrence
  in Online Marketing
  24 Apr 2013  | 0 Comments
  Nick Scali Furniture has established itself as one of Australia’s most recognisable brands through its extensive offline advertising campaigns and years of high quality retail service. The company invests heavily in TV advertising, as well as print media, and it has been this dedication to...Read More
• Questions to ask yourself before building a Membership website! (Part 1) by Katie Finnegan
  in Building a Website
  18 Apr 2013  | 0 Comments
  In the last year, our Website Consultants at The Web Showroom have had considerably more leads enquiring about Membership websites than in previous years. When potential clients express interest in us developing a website involving Membership functionality our Website Consultants take the client's...Read More
• Big changes for e-commerce coming in 2013! by David Lawrence
  in The Web Showroom
  15 Apr 2013  | 0 Comments
  In the first few months of this year we’ve continued working hard on all aspects of our hosting setup and Content Management System. As a sign of our commitment to taking even bigger steps forward this year, The Web Showroom added 2 additional fulltime developers to our team of programmers....Read More