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Google Changes Display URLs in Algorithm by James Lawrence
in Web Conversions & SEO
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Google has announced it is updating display urls in the SERPS using real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format. This will impact first mobile but it will eventually move to desktop:

 

You can read more here.

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Three Free Google Analytics Dashboards by James Lawrence
in Lead Generation
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When it comes to measuring and tracking traffic, user behaviour and the performance of your search engine optimisation efforts, you may already be familiar with using Google Analytics. Google Analytics is one of the most popular free analytics tools out there, and it provides a wide range of metrics... Read More


The Content Marketing Mix: An Underrated Tool by James Lawrence
in Lead Generation
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If you’re like many business owners, you probably realise that content marketing is an essential part of your digital marketing strategy, yet you might be unsure how to leverage your content to its greatest advantage. Or not sure what kind of content you should be creating. Or even which ... Read More


The (Re)growth of Yahoo! Search by James Lawrence
in Lead Generation
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Last month we reported that Yahoo had just been chosen as the default search engine for Firefox 34 and is set to see some major growth. This month it looks like it’s happening already. According to the latest data released by website analytics firm StatCounter, Yahoo has just achieved its ... Read More


Pandas, Penguins and Pigeons: Google Search Algorithm Updates 2014 in Review by Joshua Khoddami
in Web Conversions & SEO
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Another year in the Google Zoo of algorithm updates has come and gone. For those of us in the world of online search, 2014 was marked by several algorithm updates that made it a year full of surprises, bewilderment, anticipation, redemption, and for the unfortunate few, penalties. It is definitely ... Read More


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