// Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration');

Recent Posts

3 Things You Need To Know About Google's Penguin Update by James Lawrence
in Web Conversions & SEO

Google Penguin 4.0

The much-awaited Google Penguin 4.0 update has finally been announced as of Friday 23 September. Outlined below are our three main takeaways for how this will impact websites in coming months:

1. Google's Penguin Algorithm is Now Real-Time

Link Spam

An example of unusual linking patterns (Source: ... Read More

5 Steps to Getting More out of Your AdWords Account by James Lawrence
in SEM & Conversions

Google AdWords is an invaluable long-term lead generation channel for many businesses and it’s also continually evolving. Each new feature and tracking tool is designed to provide you with greater insights and control, so it’s vital to keep up with the latest changes to maximise your ... Read More

David Lawrence & INBOUND 2016 by The Web Showroom
in The Web Showroom


We're excited to announce that David Lawrence, Co-Founder and MD of The Web Showroom will be speaking at this years INBOUND conference in Boston, USA. David will be joining the best marketing and business minds from around the world including award winning actor, Alec Baldwin, the directors ... Read More

3 Changes Made By Google That You Need To Know About by Karla Sumera
in SEM & Conversions, Web Conversions & SEO

Over the last quarter there have been three significant changes launched by Google that will provide both opportunities and implications for website owners. This article will cover the three changes made by Google and provide a quick snapshot of what this will mean for you.

1. Google ... Read More

The Hamburger Menu Should Be Killed by James Lawrence
in CRO & Lead Gen Technology

As the importance of mobile design has grown over the years, designers have fallen in love with the hamburger menu icon. For many in the industry it is seen as a simple, elegant and intuitive icon that saved space and something that eases navigation on small devices.

We have tested whether the ... Read More

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