Balancing Graphics and Text in a Web Design
Only a few short seconds stand between a viewer's decision to read a website’s content or to leave the site all together. To avoid frustrating, or worse, alienating consumers, it's critical to balance the graphics and text that appear on each and every page of a company's web design. Of course, this is most critical on landing pages as they are the first page consumers see, but this basic organisational approach should be carried throughout the entire site. This can be the deciding factor on whether a consumer reads your information or desperately reaches for the back button to try their luck again.
Balancing Web Design Elements
Consumers are generally searching the internet for information, and most expect to find it immediately. Quite often a web design is overly crowded with text and images for the viewer to even make sense of the information. This means they aren't likely to stick around waiting for oversized graphics to load or to squint at tiny sized type because the designer did not make the message easy to view.
Avoiding this catastrophe is not overly difficult and a proper web design that factors in these considerations is all that one needs. The overall design of the page should be interesting enough to catch the eye, but we developers should avoid the temptation of adding excessive visual stimulations. Graphics should be kept within the optimal viewing and loading size for web content, and text should be kept at a font size that is easily read on standard sized monitors without the visitors needing to squint or scroll through many pages.
Also Important for Search Engine Optimisation
The above point is also important for search engine optimisation since a page that loads slowly is less likely to obtain top rankings in Google and other major search engines. Therefore, aside from the easily foreseeable benefits from a well built page a company may also experience other advantages. However, search engine optimisation is another topic and not the primary purpose of this piece. Please feel free to peruse other sections of the website to learn more about SEO and other online marketing components.
Proper Use of Illustrations in a Web Design
Using illustrations, photos or other images to quickly draw the viewer into the content is important, but it is more important to find a balance between text and an overwhelming number of graphics in a web design. This can be accomplished by making sure all images relate to the subject or theme of the site. It is also an excellent idea to limit the amount of visuals on each page. A simple guideline is to only use one large photo or a few smaller photos that complement either a short paragraph or bulleted text.
Also tempting is to add as much information on the homepage as possible, but this can easily confuse or overwhelm a viewer. It may help to view the homepage as a magazine cover, where the reader is introduced to the content they will find on the inside. Text should be limited to concise bullet points, a short paragraph or a series of menu-driven options which allow the reader to decide which category of information they would like to explore when delving deeper into the web design of a site. Applying this approach will let the visitors know they have found exactly what they were looking for when they arrive at your online property.
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