No longer a mere vent for interests or complaints, blogs have become one of the primary means by which brands garner recognition, authority and loyal fans that turn into customers. And with guest blogging becoming prominently popular, blogs have also become a mainstay for those in charge of search engine optimisation. Since the rise of Google Panda, guest blogging has become as Search Engine Watch would put it, “a key link building practice that is based on exchanging worthwhile content for improved rankings”. SEOMoz CEO Rand Fishkin sums up the many other benefits of guest blogging in saying that it is “a fantastic strategy to build your brand, get in front of new people, earn some links back to your site, and earn the recognition from other communities that can lead to all sorts of good marketing opportunities in the future.”
In this sense guest blogging has become an indispensable SEO strategy, unfortunately like so many well-meaning strategies it has not avoided being erroneously used. With an intense focus on the benefits of guest posting to SEO some would resort to spammy, low quality, deceptive and manipulative blog posts that never bring any long-term success and instead downgrade a site or brand’s authority and image. To avoid such erroneousness and ensure that you get the full value of guest posting, we’ve listed down several of the best guest blogging practices below courtesy of Search Engine Watch and SEOMoz’s Rand Fishkin.
Fishkin points out that blogs which rarely have guest posts (meaning their primary writers supply most of the content) or typically non-blog news and content sites that have guest authorship opportunities are often excellent, quality targets.
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