// Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration');

Here is a little insight into what makes us tick...

On this page you'll learn about our journey so far and what makes us tick. Hopefully you'll feel the passion we have for helping our clients generate more high quality leads through their website:


Our Leadership Team 

The Web Showroom’s Founders

David Lawrence

Garry Viner

James Lawrence



The Web Showroom’s Management Team

Hannah Mason
Chief Operating Officer

Josh Khoddami
General Manager (OM)

Sharon Clennar
Group Financial Accountant

Pamela Luna

Katie Tellett
Client Services Manager
Digital Marketing

Paul Martusewicz
Web Operations Manager

Reheen Guin
Digital Marketing Product Manager

Michael Lambino
Development Manager

Timeline of The Web Showroom


Our founders commence work on rolling out The Web Showroom for Australian SME’s. Average sleep time for each of us drops below 6 hours a night. Twitter is created (but not by us).


The Web Showroom is launched offering web design and CMS services through a team of four people. Any first year nerves are quickly put to rest as we get off to a flying start!


Our team grows to over ten people. We move to a brand new (and larger) office next door to our original office in Surry Hills. Oh yeah, and happy 10th birthday to Google!


Our client list grows, as does the demand for improved search engine results.  Accordingly, we launch our online marketing division offering SEO and PPC services to new and existing clients.


The Web Showroom celebrates its 1,000th client. Our tech team expands. The team celebrates Xmas on a client’s luxury yacht! We realise clients want leads not rankings.


We almost lose 4 of the team getting our new foosball table up the stairs. Productivity dies, but foosball prowess soars. Head count passes 30. Bronte (the office dog) becomes a full-time.


Our 100% focus on lead generation is complete. We launch a thought leadership series of seminars presenting to 100's of Australian Marketers & Business owners. Bronte gets de-throned as 'top dog' by Ollie.


World domination is complete. Or at least that’s what the business plan says. Check back from time to time and we’ll keep you updated with how we progress!

Values @ The Web Showroom

Outlined below are values that we hold dear. These values were developed 100% internally and guide the way we treat each other and the way we work with our clients.


We value fairness, respect, and honesty. Whether you’re the newest member of our team, one of our founders, or our most important client, we know these are crucial ingredients in doing a great job and enjoying ourselves along the way.

We’re not the sort of company who hires ‘cool’ people just to look the part. Equally, we don’t jump on the bandwagon of the latest technology for the sake of it. What rocks our world are great people, proven technologies and generating effective change for our clients.

Change is essential. We support each other to constantly improve as individuals and as a company. We are committed to the challenge of always being better in 12 months’ time.

We only exist because of our clients. From the first interaction to the last we are committed to representing their best interests and providing a great customer experience.

Our number one resource is our people. Everything else is just carefully arranged one's and zero's. The best people, the one's we love being surrounded by, are the self-starters who take ownership of their work and the challenges the digital world throws at them.

What we do is challenging. It requires dedication, creativity and constant evolution. Loving what you do makes life easier and a lot more rewarding. It's also infectious and has a funny knack of making things a success.

See us in action

Giving Back to Our Community

Through the years, we’ve been incredibly blessed to have grown and gained as much as we have, and we’re strong believers in sharing what we have with others. To this end, we decided to give back to local and even international communities through a range of social initiatives. At present, we support a number of different charities and organisations based locally and abroad through annual community based activities, monthly and ad hoc donations and relief aid. These institutions include:

  • SOS Children’s Villages International
  • Red Cross
  • Medécins Sans Frontières
  • The Redfern Foundation
  • Children’s Medical Research Institute
  • The Smith Family

If you’d like to know more about the community based charity work we do and the different organisations we support, please visit www.thewebshowroom.org.


Our Office

Our funky office is conveniently located 300m from Central Station in Surry Hills, Sydney. We work in a three level converted terrace in the heart of Sydney's creative zone. We would be more than happy to meet you in person, where you will see our team at work and understand our passion. Don’t worry if you're located outside of Sydney, more than half of our existing clients are as well! The nature of our work allows us to work effectively with businesses across Australia needing more leads from their website.

We'd love to hear from you

If you’re ready to discuss your requirements then we’d love to hear from you. We can be reached via our contact page or on:

1800 981 442

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